Super Lawyers is a rating service, and it publishes state-based publications that include paid advertisements and list attorneys who have achieved recognition. This service is different from others in that it combines research and peer reviews. It also focuses on attorneys’ activities and results, giving it a more thorough review than other services.
This rating site provides attorneys with a chance to display their profile to prospective clients. However, since the list grows daily, it can be difficult for a prospective client to decide between several candidates with similar profiles. Moreover, Super Lawyers is monetized by Thompson Reuters, which allows lawyers to include images and other information on their profile for an extra fee.
Super Lawyers is an organization that uses a patented selection process to select the best attorneys in a given state. Candidates are assessed by a panel of prominent attorneys who review their credentials. On average, 5 percent of lawyers in a state make the list. In addition to their list, Super Lawyers also produces a variety of print and digital publications. Those lawyers who are ranked high on the list will receive more exposure and potential clients. They can also participate in interactive programs such as the “Ask Super Lawyers” Answer Page, which allows them to interact with potential clients.
The process used to select Super Lawyers is patented and intended to be as objective as possible. It evaluates potential members using twelve criteria. These include Verdicts/Settlements, Transactions, Representative Clients, Experience, Honors/Awards, Pro Bono/Community Service, and Education.
